Meghalaya State Pollution Control Board x BIG FM
Campaign Production & Event Execution
Client: Meghalaya State Pollution Control Board / BIG FM
Client: Meghalaya State Pollution Control Board / BIG FM
A statement campaign that turned waste into wonder. The Co.Lab Experience produced a multi-format environmental awareness activation that challenged Shillong to see recycling differently — not as obligation, but as creativity.
The campaign kicked off with a citywide roadshow headlined by a canter truck built entirely from recycled materials — plastic waste, bottles, and salvaged scraps transformed into a moving installation that stopped traffic and sparked conversations.
The flagship event at the State Convention Centre brought the message home with intention. Schools from across Shillong went head-to-head in a recycling competition, while a waste-led fashion show reframed discarded materials as design — bold, wearable, and impossible to ignore. A symposium on waste management gave local sustainable entrepreneurs the floor, grounding the spectacle in real dialogue and actionable ideas.
From the streets to the stage, every element was designed to provoke thought, inspire action, and prove that sustainability can be spectacular.
A statement campaign that turned waste into wonder. The Co.Lab Experience produced a multi-format environmental awareness activation that challenged Shillong to see recycling differently — not as obligation, but as creativity.
The campaign kicked off with a citywide roadshow headlined by a canter truck built entirely from recycled materials — plastic waste, bottles, and salvaged scraps transformed into a moving installation that stopped traffic and sparked conversations.
The flagship event at the State Convention Centre brought the message home with intention. Schools from across Shillong went head-to-head in a recycling competition, while a waste-led fashion show reframed discarded materials as design — bold, wearable, and impossible to ignore. A symposium on waste management gave local sustainable entrepreneurs the floor, grounding the spectacle in real dialogue and actionable ideas.
From the streets to the stage, every element was designed to provoke thought, inspire action, and prove that sustainability can be spectacular.
A statement campaign that turned waste into wonder. The Co.Lab Experience produced a multi-format environmental awareness activation that challenged Shillong to see recycling differently — not as obligation, but as creativity.
The campaign kicked off with a citywide roadshow headlined by a canter truck built entirely from recycled materials — plastic waste, bottles, and salvaged scraps transformed into a moving installation that stopped traffic and sparked conversations.
The flagship event at the State Convention Centre brought the message home with intention. Schools from across Shillong went head-to-head in a recycling competition, while a waste-led fashion show reframed discarded materials as design — bold, wearable, and impossible to ignore. A symposium on waste management gave local sustainable entrepreneurs the floor, grounding the spectacle in real dialogue and actionable ideas.
From the streets to the stage, every element was designed to provoke thought, inspire action, and prove that sustainability can be spectacular.
The Co.Lab Experience
C/O Mrs B Ranee, Oxford Hills, Kench's Trace, Shillong 793004
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