Most launches simply announce a product, but this one was a true celebration.

To unveil Cherrapunji Gin's award-winning Sohiong Berry Edition, The Co.Lab Experience created an intimate, invite-only immersive event at the distillery. Fourteen carefully selected guests, including publication editors, content creators, models, and actors, gathered for an evening as thoughtfully planned as the spirit itself.

A curated distillery tour was the centerpiece, immersing guests in the story of the Sohiong Berry—its origin, craft, and character. As night fell, the factory’s facade lit up with an audio-reactive projection mapping installation, transforming the walls into a moving canvas in sync with the music. The Co.Lab Experience handled every detail, from audio design and projection mapping to spatial flow and guest experience.

The evening was filmed and produced for YouTube, allowing a wider audience to share in the experience. Since its launch on December 6th, the Sohiong Berry Edition has won several awards, and the event stands out as one of the Northeast’s most visually striking brand moments.